99 Brand Liqueur

Graphic Design USA Package Design Winner
Client: Sazerac   |   Agency: Kutyla Design

Inspired by the product’s high alcohol content and distinctive flavors, the award-winning package redesign was conceptualized with an inside back label that expands colorful swirls and fruit icons through the clear product liquid.

Implemented across more than fifteen flavors and six bottle sizes, 99 Brand’s redesign delivered double digits annual sales growth and initiated the launch of a new extended product line including whiskey, vodka, gin and brandy.

Packaging Explorations